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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. The Pokémon Company and London's Natural History Museum are opening a temporary store featuring special items. Fans can look forward to offerings including plush toys, art prints, and writing supplies all inspired by the institution's aesthetic. For collectors, however, is a specially made Pikachu card, offered as a gift with purchase for the pop-up. The store will operate from on-site at the museum and its web counterpart from January 26 to April 19.

Pokécology That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited volume filled with stunning illustrations that show Pokémon in their natural habitats. It's essentially like the kind of research an in-world scientist could produce once trainers provide field notes, or what Charles Darwin might have created if the famous islands were populated by Pidgeys instead of birds. Part of the charm stems from the book's serious treatment, treating Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara and artist Chihiro Kinoshita both hold PhDs in animal behavior and ecology.

Why This Promo Card Different

It is common for The Pokémon Company to release cards for big events and brand collaborations. Many such promotional cards typically highlight the iconic mouse Pokémon who serves as the series face. What distinguishes this new promotion apart is its unusually large dimensions. While exact measurements have not been immediately shared, availability is guaranteed to be strictly limited, with fans able to get just one card with each transaction.

Curbing Speculator Activity

According to a company announcement, a portion of the merchandise will also be sold outside the museum walls. But, broader availability will only be specific stores within the United Kingdom. Critically, collectors will not be able to purchase this promo via the online Pokémon Center. Although speculator demand is a given, the setup suggests they're going to have trouble stockpiling large numbers on this occasion. For those unable to attend, there is an alternative like Pokémon Fossil exhibit coming to the Windy City later this year.

"Every penny of sales made in the museum store and its web shop, which covers these items, go toward the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists dedicated to conducting studies and finding answers to the planetary emergency," it notes.